Civic Branding Project

Civic Branding Workshop: Bennett Peji from Bennett Peji Design on Vimeo.



The New MAAC Logo and Brand Design from Bennett Peji Design on Vimeo.

FACC Logo Development from Bennett Peji Design on Vimeo.

Branding 101 Questionnaire


1. Customer Touch Points: How do people hear about us?


2. Ethos: What do we stand for? (Value standards, ethics, principles)

                  a. Internal Mission:

                  b. External Mission:


3. Voice:  What is our message to the public?


4. Education:

                   a. What are we teaching?

                   b. What are we researching?


5. Relevance:

                    a. Why should anyone care?

                    b. Tangible

                    c. Intangible

6. Impact:

                    a. What difference will we make?

                    b. Tangible

                    c. Intangible


7. Professional Development:

                     a. How will we empower each other and ourselves?


8. Community Engagement:

                      a. How will we motivate each other?


9. Thoughtful Conversations and Meaningful Stories. How do we make personal

connections?

                       a. How will we ensure “meaningful experiences” for our audiences / customers, our staff, our partners, ourselves?